At a glance
- Give the production one clear purpose.
- Plan the asset family before production.
- Agree approvals, rights and delivery expectations.
Find the central story
Write a short explanation of what the audience should understand or feel. Use it to decide which ideas belong in the production and which distract from it. A single creative direction can support several formats without requiring every asset to carry every message.
Identify the intended audience and the setting in which they will encounter the work. A long-form film, a short social edit and an event screen can place different demands on the same story.
Plan the related assets
Create a delivery map that lists each format, purpose and approval owner. Discuss what needs to be captured or created for those formats before production begins. Consider how the material will work with captions, transcripts and other access needs.
Make dependencies visible: contributors, locations, source material and the decisions that need to happen before a production date can be confirmed. The schedule should reflect the real sequence of approvals.
Agree the handover
Confirm the required deliverables and the intended usage with the responsible parties. Rights, licences and permissions need appropriate review for the actual production; a general brief cannot establish them on its own.
The handover should make the approved assets and their usage context understandable to the people distributing them. Record unresolved questions before delivery, so a finished file is not mistaken for permission to use it in every setting.
